Privacy Policy

1. Information We Collect

We collect personal information only when it is provided to us directly — principally through the enquiry form on this website. The information we collect may include:

• Full name
• Email address
• Telephone number (optional)
• The content of any message submitted via the contact form

We may also collect non-personally identifiable information through cookies and analytics tools, including browser type, pages visited, and approximate geographic location.

2. How We Use Your Information

Information collected through the enquiry form is used solely to respond to the enquiry submitted and to facilitate any subsequent engagement that the enquirer and Bayu Strategi agree to enter into. Specifically, we use the information to:

• Respond to enquiries and schedule introductory conversations
• Prepare engagement documentation if a mandate proceeds
• Comply with legal obligations under Malaysian law

We do not use contact form submissions for unsolicited marketing communications. If we wish to send you material beyond the scope of your original enquiry, we will ask for your consent first.

Legal Basis for Processing

Processing is based on: (a) your consent, given when you submit the contact form; (b) contractual necessity, where an engagement proceeds; or (c) legitimate interest, to manage our business operations responsibly.

3. Data Retention

Enquiry records where no engagement followed are retained for up to 12 months and then deleted. Engagement records — including correspondence and deliverables — are retained for seven years from the close of the engagement, in line with standard business record-keeping practice in Malaysia. You may request deletion of your records at any time by contacting [email protected], subject to any legal obligation to retain certain records.

4. Data Sharing

We do not sell, rent, or trade personal data. We share personal information only in the following limited circumstances:

• With service providers who assist in the operation of this website (such as hosting and analytics providers), under appropriate data processing agreements
• Where required by Malaysian law or a lawful order of a Malaysian court or regulatory authority

All third-party service providers used are required to process personal data only as instructed by us and are prohibited from using it for their own purposes.

5. Cookies

This website uses cookies to understand how visitors use it. Essential cookies necessary for the site to function cannot be disabled. Analytics and preference cookies are optional and may be declined via the cookie consent notice displayed on first visit. Full details are provided in our Cookie Policy.

6. Data Security

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, or disclosure. These include encrypted transmission (HTTPS), access controls on internal systems, and periodic review of security practices. While no system is entirely free from risk, we maintain appropriate safeguards proportionate to the sensitivity of the information we hold.

7. Your Rights

Under the PDPA and applicable Malaysian law, you have the right to:

• Request access to the personal data we hold about you
• Request correction of inaccurate or incomplete data
• Withdraw consent for processing, where consent is the legal basis
• Request deletion of your data, subject to legal retention requirements
• Object to processing based on legitimate interest

To exercise any of these rights, please write to [email protected]. We will respond within 21 days.

8. Children's Privacy

Our services are directed at business owners and senior managers. We do not knowingly collect personal information from individuals under the age of 18. If we become aware that information from a minor has been submitted, we will delete it promptly.

9. Links to Third-Party Websites

This website may contain links to external websites. We are not responsible for the privacy practices or content of those websites. We encourage visitors to review the privacy policies of any external site they visit.

10. Changes to This Policy

We may update this policy from time to time. When we do, the revised version will be posted on this page with an updated date. Continued use of this website following any revision constitutes acceptance of the updated policy.

11. Contact for Data Enquiries

Bayu Strategi — Data Privacy
Lot 24-3, Menara Permata, Jalan Ampang, 50450 Kuala Lumpur, Wilayah Persekutuan
Email: [email protected]
Telephone: +60 3-7842 5193

Complaints about our data handling may also be directed to the Department of Personal Data Protection Malaysia (JPDP) — the supervisory authority for personal data protection in Malaysia.